Discover how the Pizza Frequency Score (PFS) helps pizzerias boost loyalty

Pizza Frequency Score: The Key to Customer Retention with a Smart Pizza Subscription Strategy

In today’s competitive market, pizzerias need more than good ingredients—they need loyal customers who come back often. That’s where the Pizza Frequency Score (PFS) comes in. At PizzaBox.ai, we developed PFS as a simple but powerful loyalty metric. It tells you how often your customers order from you—and how you can turn occasional visitors into weekly regulars through a pizza subscription strategy.

What is the Pizza Frequency Score (PFS)?

PFS tracks the number of times a customer orders from your pizzeria in a year. It’s like Net Promoter Score, but instead of measuring satisfaction, it measures repeat behavior—the real driver of revenue.

The PFS Scale:

● 0–10 visits/year → At-Risk Guests

● 11–24 visits/year → Occasional Loyalists

● 25–52 visits/year → Core Fans & Superfans

If your average customer orders just once a month, you’re missing major revenue. A smart pizza subscription platform can shift that to weekly orders—increasing visits, loyalty, and lifetime value.

Why PFS Matters for Pizzerias

Tracking PFS helps you:

1. Increase customer retention:

2. Boost lifetime value:

3. Identify churn before it happens:

4. Compare performance across the industry:

When paired with a pizza subscription service, it becomes a tool for predictable growth.

How PizzaBox.ai Helps You Improve PFS

We don’t just track frequency—we help you increase it. Here’s how:

✅ Launch a Pizza Subscription Service: Offer weekly, biweekly, or monthly subscriptions—prepaid and easy to manage.

✅ Build Repeat Habits: Turn your pizza into a weekly ritual instead of a rare treat.

✅ Target Promotions Smartly: Use frequency data to send the right offers to the right customers.

✅ Recover At-Risk Customers: Identify customers slipping away and bring them back with automated re-engagement.

Subscriptions Are Just the Start

A pizza subscription is more than a product—it’s a system for loyalty. And PFS is how you measure its impact. When you know how often your customers come back, you can build smarter campaigns, better offers, and stronger customer relationships.

Ready to Grow with Subscriptions?

Let PizzaBox.ai help you launch a custom pizza subscription platform built to increase customer frequency, loyalty, and revenue.

👉 Get started at pizzabox.ai

Get started at pizzabox.ai